Be Social...
Facebook pics can look miserable if you miss a few tricks and we couldn't help but notice our very own clients were butchering pictures while posting. Neither they nor we looked our best. Henceforth we started providing Facebook formatted cover pics for our clients. And then shortly afterwards, Instagram formatted pics. All is well.
Mind you, this is mostly for our own sake rather than a bit of cheap sales gimmickry. It still is cheap gimmickry, but we use these pics just as well on our own Facebook and Instagram pages. Which is complete cheap sales gimmickry. Anyway, we take a few minutes after each session and put together something fab. You look good, we look good. And they show a bit of what can be done without fuss using layered images.